HashTag Ladakh
Hashtag Ladakh
Hashtag Ladakh
A Social Media BootCamp for Beginners
Become a Social Media Magician
7 Days Of Intense Social Media Training
Social media today has emerged as a creative tool to highlight and mark your presence in the world. Hashtag Ladakh is a social media boot camp to build your understanding of digital marketing and spearheading social media campaigns. These are proven campaign tips that we will share with you to give you the edge and let you explore the digital world in the lap of Ladakh.
Social Media
Amitabh Kumar
Hashtag Ladakh will be providing the best social media training. With over ten years of hands-on, extensive digital marketing experience, we have created national and international social media campaigns, done trainings with beginners as well as professionals. Many social media leaders have emerged from our past workshops and have gotten results and continue to grow their skills with our comprehensive program.
Pratishtha Arora
The Boot Camp is designed to build on the foundations for social media learners who want to learn the basics and wish to take their knowledge to the next level. The programme is an action packed adventure of one week to accelerate your knowledge of the digital world. It is cutting edge education with a simple learning oriented methodology. Be the first to join in this unique training experience.
  1. Live Demonstrations
  2. On site Projects
  3. Real world campaigns
  4. Strategy Planning
  5. Tool Kit Demo
  6. Tips and Tricks
  7. Advanced Campaigning
  8. Impact Sessions


Hashtag Ladakh is appropriate for absolute beginners and the ones who want to learn how to approach Social Media strategically for a high earning career.

Marketing professionals who want to step into the field of Social Media
  • Agency Professionals
  • PR Professionals
  • Freelancers and Solopreneurs who want to shift to Social Media
  • Entrepreneurs wanting to get results
  • Non-Profits
  • Government Organizations
  • Job seekers wanting the most in-demand skills


  • You need to implement digital marketing but don’t know where to start.
  • You aren’t getting the results you want from digital marketing and need to develop a more strategic plan to grow your Return on Investment.
  • You want to keep your organization up-to-speed on the latest digital tools that are driving businesses.
  • You are a business professional who doesn’t fully understand the leading digital tools – you want to keep your skills up-to-date.
  • You are tired of outsourcing your social media marketing and think that you can do a better job.
  • You are a savvy business professional who wants to lead your organization in adopting new technology.
  • You are executing social media or digital marketing and want to be sure that you are using best practices and driving meaningful results.


Hashtag Ladakh is 7 Days PACKED with content and training to help you succeed. We give you advanced strategies, tactics, tools and tips to take your results and knowledge to the next level. Plus we’ve included the 1:1 time you need to get individual support or help implementing.
HashTag Ladakh Shanti Stupa

Day 1: Leap of faith! The Different Platforms

Location: Shanti Stupa, Leh

The first day focuses on what you need to know about social media, also once you have the basics clear and you are completely convinced about the power of various social media platforms, you will be able to take the leap of faith. Which is essential to take your social media presence to the next level. We dive deep into what it takes to get intended, how to measure success and optimize. You are the center of your Social Media campaign, you are the show-runner! You need to believe.

- Starting out on Social Media
- Putting an executable plan together
- Mapping out our skills and network

Skill Set: Designing content for a Campaign. #Text #Video #Audio #Photo
HashTag Ladakh SECMOL

Day 2: Start Your Campaign

Location: Shangri La, Leh + SECMOL

Let's get to work ! We believe in learning by doing :). And we get started on our campaigns. Each group will have a mentor assigned to them. And they start working upon an extensive campaign plan. It will be a real world simulation, so our mentor will also role play as a Boss/Client.

- The anatomy of a campaign
- Working Out the basics for your campaign
- Creating a detailed campaign blueprint

Skill Set: Campaign Canva. Scheduling Software.
HashTag Ladakh Nubra Valley

Day 3: Crystal Clear

Location: Nubra Valley

After the 1st two days, we know you will be flooded with questions, Day 3 is all about getting each and every doubt sorted. Remember there are no foolish questions, so fire away and we will search the answers together.

- 1 on 1 Q&A
- Working on a customized plan for you
- Setting out skill workouts for the next 3 days

Skill Set: The art of finding Social Media answers. Facebook groups, Twitter Lists
HashTag Ladakh Pangong Tso

Day 4: Time for Magic

Location: Pangong Tso

It's time for you to shine! You will be spending day 4 creating your own, multi platform social media campaign. All the learning will now be showcased to the real world! A complete self made campaign from scratch!

- Time to present your first campaign
- Brutal constructive feedback
- Tools to make your campaign look super professional
HashTag Ladakh

Day 5: Time to Advance

Location: Shangri La, Leh

Major difference between an amateur and professional is the approach. Day 5 is when we push it a notch higher. Bring out the pro in you. Make super professional presentation deck with live examples that you can showcase to the world.

- Learning to use new tools
- Becoming a power director
- Creating your own pro deck

Skill Set: Spark Post, Power Director
HashTag Ladakh Tso Mo Riri

Day 6: Road to the Future

Location: Tso Mo Riri

All good things come to an end, but Hashtag Ladakh is the beginning of your Social Media career, we guide you towards future steps, of finding a job, freelance assignments or how to take your company to the next level in social media spaces.

- Creating an executable plan of action
- How to hack the right network
- Detailed individual improvement report
HashTag Ladakh Evaluation Day

Day 7: Evaluation Day

Location: Shangri La, Leh

This will be the last day of the bootcamp where all the participants will evaluate the workshop and their learnings. On this day the participants can plan to either leave or stay back in the pristine beauty of Leh by extending their stay.
Digital Safety Act
What Is Keep It Real?

#KeepItReal is an initiative that envisages to curb the menace of Fake News and Misinformation. As India approaches its national elections in 2024 make the #KeepItReal effort is all the more important. Distorting public opinion, manipulating voter behaviour, and undermining the political process are all ways in which false information presents a serious danger to the stability of our democratic system. The goal of the #KeepItReal campaign is to prevent citizens from being misled by spreading false information by encouraging them to think critically and share only credible sources. Through this effort, we hope to ensure that all individuals have access to accurate information and are given the tools they need to actively engage in the election process, upholding the core values of democracy: openness, equality, and informed choice.

The idea behind the movement known as #KeepItReal is to combat the ever-increasing problem of misinformation and fake news by bringing people together to share their experiences and educate others.

How Fake News Impacts People?

It is crucial to encourage media literacy, critical thinking, and fact-checking as means to lessen the influence of false information. Combating the transmission and effect of erroneous information may be aided by encouraging individuals to check information from credible sources, cultivating a culture of skepticism, and promoting responsible sharing and consumption of information.

Misinformation During Elections Misinformation During Elections: According to a study conducted by the Centre for Media Studies, during the 2019 Indian general elections, social media platforms witnessed a surge in fake news and misinformation, with approximately 54% of the election-related misinformation being disseminated through Facebook, Twitter, and WhatsApp.

Impact On Voter Behavior Impact On Voter Behavior: A research study published in the Journal of Political Marketing found that misinformation can significantly influence voter behavior in India. It revealed that exposure to misinformation can shape voters' attitudes, perceptions, and voting decisions, potentially swaying the outcome of elections.

Social Media Penetration Social Media Penetration: India has one of the largest social media user bases globally, with over 624 million internet users and around 624 million active social media users as of January 2021. The widespread use of social media platforms makes it essential to address the spread of misinformation and promote responsible online behavior.

Trust In Media Trust In Media: According to the 2021 Edelman Trust Barometer, trust in media in India has been on a decline. Only 40% of Indians trust traditional media, while social media platforms are trusted by only 36% of the population. The erosion of trust underscores the need for initiatives like #KeepItReal to restore faith in accurate and reliable information sources.

Impact on Democracy Impact On Democracy: Misinformation can undermine the democratic process by sowing confusion, polarizing communities, and manipulating public opinion. It poses a significant threat to the fairness and integrity of elections, hindering citizens' ability to make informed choices and potentially leading to distorted outcomes that do not reflect the true will of the people.

What We Will Be Doing

Under this initiative, our aim is to connect with first time voters, for which we have three pillars of the program.

1. Research

In 2024, approximately 17.5 crore of the population will be young voters who will be voting for the first time. It is necessary to understand the ideologies of our young minds about Fake News and Misinformation. To carry this out, we will be conducting nationwide research, collaborating with schools, colleges, and Universities. We will share our research form and collect responses from young minds on their experiences with misinformation and fake news. The results of the study will help us put together the responses and present them to the responsible authorities.

To conduct this study, we will follow the steps below:
  • Identify Research Areas: Determine specific aspects of misinformation in India, such as its sources, dissemination patterns, and impact on society.
  • Form Partnerships: Collaborate with academic institutions, research organisations, fact checking organisations, and experts in the field of misinformation to conduct in-depth research.
  • Gather Data: Collect relevant data through surveys, expert interviews, and analysis of online platforms.
  • Analyse Findings: Interpret the collected data and identify trends, patterns, and insights related to misinformation in India.
  • Publish And Share Results: Disseminate your research findings through reports, articles, and presentations to raise awareness and contribute to the public discourse on misinformation.
We have created a form in regional languages to record responses of Citizens of India. Click here: ENGLISH, HINDI, TELUGU, PUNJABI, ODIYA, MARATHI and MALYALAM.

2. Workshops In Schools And Colleges

Workshops can educate students about the concept of media literacy, helping them understand how news and information are created, disseminated, and consumed. This process offers interactive activities that engage students actively in the learning process. Hands-on exercises, group discussions, and role-playing scenarios can help students understand the impact of fake news and misinformation on society and develop critical thinking skills. It can also help students become agents of change by providing them with the tools they need to properly navigate the digital world, analyse information critically, and make informed decisions. Therefore, we will be conducting a series of workshops with students pan-India to draw the importance of ethical responsibility and digital citizenship. Students will be encouraged to be responsible consumers and sharers of information, promoting accurate and reliable content while avoiding the spread of misinformation.

3. Awareness Campaign

In order to effectively counteract disinformation and false news, awareness programmes that address the underlying reasons (a lack of knowledge, critical thinking abilities, and information literacy) are needed. Campaigns are crucial in debunking false narratives and developing a more educated and responsible society because they raise awareness and equip individuals with the resources they need to do so. We will promote the campaign through various social media platforms, websites, blogs, and other channels to disseminate your messages. Engage influencers, organisations, and community leaders to amplify your campaign. We will also Track the reach and impact of your campaign using metrics like engagement, shares, and feedback. Make adjustments as needed to optimise effectiveness.

Our Work On Keep It Real

Social Media Matters has been diligently working to foster a culture of fact-checking in India. Our impactful research, including the "Don't Be a Fool" study conducted prior to the 2019 national election, along with our comprehensive survey on the spread of misinformation during the pandemic, have played a pivotal role in driving this crucial initiative forward.

In addition, we have been conducting capacity-building workshops across India and Bhutan, engaging school children, college students, and field reporters. These workshops serve as invaluable platforms for empowering participants with essential skills and knowledge, equipping them to navigate the challenges posed by misinformation in their respective domains.

As the countdown to the 2024 national elections commences, we are gearing up with renewed vigor, deploying a diverse range of methodologies to mitigate the harmful impact of misinformation. Our comprehensive approach aims to safeguard the integrity of the upcoming elections. In this endeavor, we are actively seeking support and collaboration from multiple organizations to collectively achieve our mission of combating misinformation and upholding the democratic process.

Our initiative will be implemented in close collaboration with esteemed organizations such as the Election Commission of India, MEITY, PIB, Ministry of information and broadcasting.

We also conducted a series of research previously in the last elections and the outcome was tremendous.

Collaborate With Us

We are open to collaboration with schools, colleges, and universities on this mission, as we believe that young minds need direction, and it becomes our responsibility to make them aware of their rights and duties. If you want us to conduct a session at your educational institution, then please provide the details in the given form..

Internet is an extremely important part of our lives. We use it every day for both personal and professional reasons. Our team of experts are working daily on creating resources and tools for Online Safety.

Social Media for Social Change

Social media is an amazing tool for Non-Profits, If done right. We have been using social media for the past 10 years to create and execute national level campaigns. From inception of the idea to activation of the campaign, to creating a long term strategy for your organization we have immense experience in the space. Our workshop module is created as per the specific needs of the team and focuses on executable knowledge and practical solutions.

Most importantly how we do not limit our work to clicktivism and ensure it has a direct connect with the field. Having worked with diverse organization we have built a process to ensure one remains true to the cause while leveraging social media platforms to create great impact.

Workshop Content

To build social media capacities of activists to use social media for social change. Ensuring best utilization of time and resources to attain maximum impact. We share knowledge about Social Media algorithms helping participants understand what sort of content should they focus upon. Also provide them with tools that will help them create these campaigns.


Participants learn by doing, as that's the only way one can learn social media. They also practice tips and tricks to ensure their posts achieve the intended results. We also plan out executable campaigns and work on long term strategies.

Methodology and Process

Each workshop is customized to the participants, we send in a pre workshop assessment form with is a must for each participant to fill in, based on which we create a module. The duration and structure of the modules as per the requirement and availability of the participants.

Book Your Workshop

Digital Parenting

Today our children have an amazing opportunity to learn, create and communicate through the use of technology. It is important that we as parents are confident in our understanding of digital devices, apps, games, and their ability to help guide our children at every age to ensure a positive online experience.

We have created a special workshop “How to Be an awesome Digital Parent”. The workshop is designed to teach parents and other caregivers to confidently navigate the web with their kids.

Workshop Content

Parents will gain a strong understanding of the risks, harms and rewards that come with their child being online. The interaction will be focused upon identifying risks and address ways to mitigate the harms so that parents and children can have an awesome online experience.


Parents will learn the Steps to Awesome Digital Parenting and leave the workshop with an effective strategy for managing their child’s online life. They will also receive information about family online safety and knowledge of where they can go to find additional resources.

Methodology and Process

Each workshop is customized to the participants, we send in a pre workshop assessment form with is a must for each participant to fill in, based on which we create a module. The duration and structure of the modules as per the requirement and availability of the participants.

Book Your Workshop
Myths about Coronavirus

Online Safety

Online Safety is about Behaviour, it is The Informed Use of Devices, Sites, Apps & Gaming & Online Behaviour that makes for a Safe Online Environment. In today's cyber times it has become essential both at personal and professional level.

Our team of experts has been engaging with online safety for the past 5 years, with an experience of over 500 workshops in the space. We have worked together with schools, colleges, corporates, law enforcement agencies, consulates, social media platforms building capacities of participants.

Workshop Content

Our online safety workshop will provide participants with the information and tools to navigate the cyber space with ease. In our interactive session we ensure that all queries are answered, ensuring the participant gain confidence to explore the web and have an awesome experience at the same time.


Participants will learn the positive practices to follow in the cyberspace, along with understanding the basics of data privacy, how not to be a victim of cyber fraud, fall for fake news and misinformation. Plus get information on where to reach out to for help and guidance.

Methodology and Process

Each workshop is customized to the participants, we send in a pre workshop assessment form with is a must for each participant to fill in, based on which we create a module. The duration and structure of the modules as per the requirement and availability of the participants.

Book Your Workshop

What Makes Our Training Different?

Comprehensive Workshop
Get everything you need to know to have digital marketing success in ONE place.

Interactive, Engaging and Hands-On
Engaging exercises will prepare you to implement what you’re learning.

Tools, Templates and Resources
Planning templates, quick start guides, tip sheets and checklists keep you focused on getting results.

Small + Intimate
You’ll get personalized attention and all of your questions answered.

Proven Successful Strategies + Actionable Tactics
Covering strategy to tools, tips and tricks to help you get more from your digital marketing execution.

Industry-Recognized Certification
Earn your industry-recognized certification that is trusted by tens of thousands of marketers from around the globe.

Plus it's Ladakh
You get to travel and learn in the most inspiring places in the world, where you understand the true meaning of being grand.

Advanced Boot Camp Details

We offer the program once a year in a major city in India. Contact us to stay informed on the date & location of this year’s event. The program runs from approximately 9:00 am – 5:00 pm each day.

What is Included: Included in your registration you get:

  1. 7 days of amazing advanced content
  2. Action planners, handouts and guides
  3. Digital version of all materials on a USB at the training
  4. Access to our online closed group for life, which is constantly sharing updated information about Social Media
  5. We will pick you up at the Leh airport and drop you back
  6. Flights to Leh are not included in the cost above
  7. Meals, snacks, coffee and travel within Leh
  8. Medical expenses are not included in the cost above
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