Our CEO Pratishtha Arora in DC a Panelist at the FOSI Annual Meet
Search for Common Grounds Calls Us in Sri Lanka to Discuss Youth Radicalization
The Most Engaging Booth at #IFFI53 Goa
On the Road for 45 Days in 19 Cities for Online Safety
#KeepItReal interacts with Journalists and Students in Bhutan & Nepal
#KeepItReal Research
First-Time Voters Spoke To Us About Misinformation

Social Media Matters

We are a dynamic team of young, feminist, social & media ninjas, passionately working for social change. As true believers in the power of technology, including the cutting-edge realm of Artificial Intelligence, we are dedicated to empowering diverse groups. Our expertise extends across the spectrum of Online Safety, Trust and Safety, and Tech Public Policy, Media literacy ensuring a comprehensive approach to digital well-being.

Specializing in all facets of online safety, from research, and policy formulation to capacity building, we are at the forefront of creating AI safety frameworks. We have conducted Internet safety workshops across India and globally, creating innovative tech solutions for the positive use of social media. Our commitment lies in fostering a safer online environment, where trust and informed public policy play pivotal roles in shaping a more inclusive and secure digital landscape.

(Social Media Matters is a Unit of VAAP Cyber Suraksha Foundation which has been registered under the Section 8 of Companies Act, 2013 (18 of 2013) with CIN U85300HR2021NPL092804).
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Engaging Content

Hyperlocal research is crucial in crafting robust tech policies because it acknowledges the unique cultural, social, and economic contexts of different communities. While the internet is a global phenomenon, its impact is profoundly localized, with each region having distinct digital behaviors, needs, and challenges. Understanding these nuances is key to developing policies that are not only effective but also culturally sensitive and inclusive. This approach ensures that technology serves diverse populations equitably, respecting local customs and values. Addressing these varied cultural implications is essential for creating policies that promote positive and sustainable tech integration, avoiding one-size-fits-all solutions that may overlook critical local dynamics.

Interactive Workshops

We use Emojication to provide working knowledge about diverse rules and tools of the cyberspace. Each capsule is divided into 15 minutes of an emotional journey, ensuring the participants are involved every step of the way. Our workshops are customized and audience oriented.

Online Safety


Fake News/Misinformation

Dalit Lives Matter



“I Can't Tell You, It's A Secret": Unveiling The Dangers Of Online Conversations

Today while reading an article where a young girl escaped from home to meet an online predator struck my thought. I feel, in the age of digital...

Battle Begins to #KeepItReal

Welcome to our adventurous blog series, #KeepItReal, where we delve into the profound impact of misinformation on 125 Million first-time voters in India. In...

Trust Transforms: How Safety Became The Ultimate Growth Hack For 2024's Tech Giants

Let's embark on a journey to reimagine the essence of business success in 2024. It's a year poised on the cusp of a transformative realization for...

Online Safety Workshop

1000 +

Influencers Interviews

200 +

Network Across Cities

100 +


20 +



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