Digital Campaign

Online

Developed by Social & Media Matters, the Healthy Queer Dating Guide is a first-of-its-kind, community-driven resource designed to support LGBTQ+ individuals in India as they navigate the joys and complexities of online and offline dating. Rooted in empathy, inclusivity, and safety, the guide blends expert advice with real-life queer experiences to promote respectful, affirming, and emotionally healthy relationships.

From starting a conversation to setting boundaries, the guide covers:

• How to initiate dating interactions with confidence—through prompts, GIFs, or icebreakers
• Building emotional safety with compassion, consent, and communication
• Dealing with rejection and navigating coming out in dating contexts
• Setting boundaries that honor one’s identity and emotional well-being

The guide also highlights key safety features by Bumble, such as:

• Incognito Mode for control over who sees you
• Private Detector & Photo Verification to reduce harassment
• Inclusive gender, sexuality, and pronoun options to affirm diverse identities
• Move-first flexibility for nonbinary users, supporting safer conversations

It complements Bumble’s Safety + Wellbeing Center, offering additional tools and resources that prioritize emotional and digital security.

What sets this guide apart is its authentic voice. Personal stories from India’s queer community are woven throughout—offering both relatable challenges and moments of joy. These narratives ensure the guide isn’t just informative but deeply validating and empowering.

This resource is not just about dating—it’s about creating a culture of care, kindness, and inclusion. It serves as both a practical toolkit and a celebration of identity, diversity, and queer resilience.

By centering safety, confidence, and emotional well-being, the Healthy Queer Dating Guide is helping build a dating ecosystem that’s not only safer—but more joyful, respectful, and affirming for all.